• T-Mobile customers to receive exclusive interactive mobile content and offers from brands relevant to them for the first time
  • Move builds on success of existing Orange Shots service which has seen interactive customer response rates of up to 40% on campaigns

Everything Everywhere has started the roll out of its interactive SMS/MMS mobile advertising service to selected segments of the T-Mobile customer base for the very first time. The new service which launches on T-Mobile this month, provides a powerful platform for brands to engage and interact with T-Mobile customers and follows the success of Orange Shots which launched last year.

Under the consumer facing name of ‘You Choose’ from T-Mobile, the service will enable brands to deliver fun and creative content specifically tailored to T-Mobile pay as you go and pay monthly customers preferences. The service works by then developing a dialogue with customers to understand more about their interests whilst in return they benefit by only receiving tailored and useful content from great brands that are relevant to them.

It is expected that over time the service will be rolled out to more T-Mobile customers. Customers can opt in and opt out at any time and T-Mobile customer data will not be shared with third parties.

The new service uses the existing Everything Everywhere interactive advertising platform which is already used  by Orange Shots and is powered by SMS and MMS  advertising specialist Blyk. The service allows customers to message back for free and give views and opinions on the content they receive.

Gerry McQuade, Chief Marketing Officer – Non Consumer Mobile, Everything Everywhere said, ‘’We’re pleased to be rolling out our interactive mobile advertising service on T-Mobile for the first time.

Only Everything Everywhere customers get to benefit from receiving great content and offers via SMS & MMS which they can interact with – enhancing their mobile experience whilst at the same time providing a great opportunity for relevant advertisers.”

For more details on You Choose, please visit: http://youchoose.t-mobile.co.uk/

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Notes to editors

Contacts:
Everything Everywhere Press office:
Everything.everywherepressoffice@golinharris.com or 0870 373 1500

About Everything Everywhere Limited
Everything Everywhere Limited is the company running two of the UK’s most famous brands – T-Mobile (UK) and Orange (UK). Owned jointly by Deutsche Telekom and France Telecom, Everything Everywhere is the UK’s biggest communications company, with a combined customer base of over 27 million people and more than 700 retail stores across the country. Everything Everywhere plans to transform the industry by giving customers instant access to everything everywhere, offering the best value, best choice and best network experience in the country.

For more information on Everything Everywhere please call the Media Centre on 0870 373 1500, or visit www.everythingeverywhere.com